The division of buyers into groups based on lifestyle, class, or personality characteristics is ________ segmentation.
A) behavioral
B) psychographic
C) values
D) demographic
E) needs

Question

Quizplus · Accepted Answer

Psychographic segmentation divides buyers into groups based on personality characteristics, values, and lifestyles. Behavioral segmentation is based on buying behavior, demographic is based on characteristics like age, income, and education, and needs segmentation is based on consumers' needs and wants. Values segmentation is not a commonly recognized segmentation strategy.

The Division of Buyers into Groups Based on Lifestyle, Class