The division of buyers into groups based on their current and desired level of interaction with a particular market category is ________ segmentation.
A) behavioral
B) psychographic
C) values
D) demographic
E) needs

Question

Quizplus · Accepted Answer

Needs segmentation involves dividing buyers into groups based on their current and desired level of interaction with a market category, focusing on their specific needs and preferences.

The Division of Buyers into Groups Based on Their Current