Which type of research would be best suited for identifying which demographic groups prefer diet soft drinks and where they buy this product?
A) exploratory
B) descriptive
C) explanatory
D) experimental
E) secondary

Question

Quizplus · Accepted Answer

Descriptive research aims to provide a detailed and accurate description of a phenomenon such as consumer behavior. In this case, the goal is to identify the demographics and locations of individuals who prefer diet soft drinks, which is best suited for descriptive research.

Which Type of Research Would Be Best Suited for Identifying