Which of the following is true of ethnographic research?
A) It is conducted within traditional focus groups.
B) It is less structured than focus group research.
C) It provides researchers with secondary data.
D) It is best suited for collecting quantitative information.
E) It is a research option when observation is not possible.

Question

Quizplus · Accepted Answer

Ethnographic research is less structured than focus group research and involves the researcher observing and immersing themselves in the culture or context of the participants in order to gain an in-depth understanding of their experiences and perspectives. It is not conducted within traditional focus groups and is not typically used to collect quantitative information. It is often used when observation is possible and is a valuable tool for generating primary data. It may also involve collecting secondary data, but this is not typically the primary focus of ethnographic research.

Which of the Following Is True of Ethnographic Research