Which method would a marketing researcher most likely use to obtain information that people are unwilling or unable to provide?
A) ethnographic
B) survey
C) questionnaire
D) focus groups
E) personal interviews

Question

Quizplus · Accepted Answer

Ethnographic research involves observing people's behavior and interactions in their natural settings, which can provide insights into attitudes and opinions that individuals may be unwilling or unable to report through other methods such as surveys or questionnaires. This approach is particularly useful for gaining insight into consumer behavior and preferences.

Which Method Would a Marketing Researcher Most Likely Use to Obtain