Carls Jr. came out with a new hamburger and released it in two different cities with two different price points. Marketers at Carls Jr. then analyzed the different levels of purchase made at the two different price points, planning on using the information to help them set a nationwide price for the new offering. This is an example of ________.
A) observational research
B) behavioral research
C) qualitative research
D) explanatory research
E) survey research

Question

Quizplus · Accepted Answer

This is an example of explanatory research, where the marketers are analyzing the different levels of purchase made at different price points to understand the relationship between price and purchase behavior and ultimately set a nationwide price for the new offering. Observational research, survey research, and qualitative research are not specifically mentioned in the scenario and do not accurately describe the research method used. Behavioral research may be a more general term that could apply, but explanatory research is specifically focused on understanding causal relationships between variables.

Carls Jr Came Out with a New Hamburger and Released It