At Gina's Nails, the posted policy is "Without our customers, we don't exist." Gina and her staff aim to delight each customer, and they are quick to offer discounts or extra services whenever a customer is anything less than satisfied. Gina and her staff strive to make every customer a repeat customer. It is most accurate to say that instead of focusing on each individual transaction, Gina and her staff put a priority on ________.
A) maintaining customer-perceived satisfaction
B) enlisting product champions
C) attracting new customers
D) increasing share of wallet
E) capturing customer lifetime value

Question

Quizplus · Accepted Answer

Gina and her staff focus on delighting customers and making them repeat customers, which aligns with capturing customer lifetime value.

At Gina's Nails, the Posted Policy Is "Without Our Customers