A company that uses a CRM system needs to take special precautions to protect which of the following?
A) customer perceptions
B) customer value
C) customer satisfaction
D) customer retention
E) customer privacy

Question

Quizplus · Accepted Answer

A CRM system often contains sensitive customer information, such as contact details, purchase history, and preferences. Therefore, it is crucial to ensure the protection of customer privacy by limiting access, implementing adequate security measures, and complying with data protection regulations. Failing to safeguard customer privacy can harm the company's reputation, erode trust, and result in legal consequences. Although customer perceptions, value, satisfaction, and retention are essential for business success, they are not directly related to the security of a CRM system.

A Company That Uses a CRM System Needs to Take