A company that is making an effort to improve customer relationships should look at customer interactions as ________.
A) separate transactions
B) isolated exchanges
C) ongoing conversations
D) one-size-fits-all situations
E) patternless encounters

Question

Quizplus · Accepted Answer

Viewing customer interactions as ongoing conversations allows the company to see them as opportunities to build relationships and gain valuable feedback, rather than just one-time transactions or exchanges. This allows for a more personalized and customized approach, rather than a one-size-fits-all mentality. Patternless encounters and isolated exchanges imply a lack of continuity and consistency, which is not desirable in building strong customer relationships.

A Company That Is Making an Effort to Improve Customer