Of the five core customer segments in the market for environmentally and socially responsible products, members of which group are MOST likely to be active in environmental causes?
A) LOHAS
B) Naturalites
C) Drifters
D) Conventionals
E) Unconcerned

Question

Quizplus · Accepted Answer

LOHAS (Lifestyle of Health and Sustainability) consumers are the most likely to be active in environmental causes. This group is highly eco-conscious and actively seeks out products that align with their values of sustainability and social responsibility. They are often early adopters of new environmentally friendly products and are willing to pay a premium for them. Therefore, they are highly involved in environmental causes and campaigns.

Of the Five Core Customer Segments in the Market for Environmentally