Members of which two of the five core groups in the American market for environmentally and socially responsible products would be MOST likely to pay a price premium for products that are certified organic?
A) LOHAS and Conventionals
B) LOHAS and Naturalites
C) Drifters and Conventionals
D) Conventionals and Naturalites
E) Naturalites and Drifters

Question

Quizplus · Accepted Answer

LOHAS and Naturalites are the two core groups in the American market for environmentally and socially responsible products who are most likely to pay a price premium for products that are certified organic. LOHAS represents consumers who are highly conscious of environmental and social issues and are willing to pay more for products that align with their values. Naturalites are health enthusiasts who seek natural and organic products and are willing to pay a premium for them. Conventionals and Drifters may not be as concerned with organic certification and may not be willing to pay a premium for it.

Members of Which Two of the Five Core Groups in the American