Of the five core customer segments in the market for environmentally and socially responsible products, members of which group are LEAST likely to demonstrate environmentally responsible behaviors?
A) LOHAS
B) Naturalites
C) Drifters
D) Conventionals
E) Unconcerned

Question

Quizplus · Accepted Answer

The Unconcerned segment is defined by its lack of interest or concern for social and environmental responsibility. Therefore, this group is the least likely to demonstrate environmentally responsible behaviors.

Of the Five Core Customer Segments in the Market for Environmentally