Marketing ethics are rules for evaluating marketing decisions and actions based on marketers' duties and obligations to ________.
A) coworkers
B) shareholders
C) society
D) government
E) the economy

Question

Quizplus · Accepted Answer

Marketing ethics are based on marketers' duties and obligations to society as a whole, including consumers, competitors, and other stakeholders. While considerations for coworkers, shareholders, government, and the economy may factor into marketing decisions, the primary responsibility is to act in the best interest of society.

Marketing Ethics Are Rules for Evaluating Marketing Decisions and Actions