Which of the following is a criticism of direct marketing?
A) unwanted and misleading messages
B) inability to build brand awareness
C) low chances of customers avoiding messages
D) inability to control marketing communication
E) inability to maintain information security

Question

Quizplus · Accepted Answer

Direct marketing is often perceived negatively by consumers due to the delivery of unwanted and misleading messages. This can lead to a high level of annoyance among consumers which may impact the effectiveness of the strategy.

Which of the Following Is a Criticism of Direct Marketing