The offer strategy for direct mail has five elements: the product, the offer, the medium, the distribution method, and the ________.
A) outside envelope
B) creative strategy
C) sales letter
D) circular
E) reply form

Question

Quizplus · Accepted Answer

The creative strategy is the design and messaging used in the direct mail piece to make it attractive and persuasive to the target audience. It can include the use of images, colors, fonts, and language to create a compelling offer and call-to-action. The other elements (product, offer, medium, distribution method, and reply form) are important, but the creative strategy can make or break the effectiveness of the campaign.

The Offer Strategy for Direct Mail Has Five Elements: the Product