The practice of using call centers, where employees receive calls from customers and provide service by taking orders and answering queries, is called ________.
A) customer response marketing
B) guerilla marketing
C) reactive marketing
D) internal marketing
E) inbound telemarketing

Question

Quizplus · Accepted Answer

The practice of using call centers to receive calls from customers and provide service by taking orders and answering queries is called inbound telemarketing. Option A, customer response marketing, is a broad term that encompasses various activities and strategies undertaken by businesses to attract and retain customers. Option B, guerilla marketing, relies on unconventional and low-cost tactics to promote a product or service. Option C, reactive marketing, involves responding to a customer's concerns or complaints. Option D, internal marketing, involves promoting a company's culture and values among its employees.

The Practice of Using Call Centers, Where Employees Receive Calls