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Greta Is Attempting to Get as Many Orders as Possible

Question 3

Multiple Choice

Greta is attempting to get as many orders as possible. Which direct marketing tool is generally associated with the highest order response rate?


A) e-mail to an internal company list
B) direct mail to an internal company list
C) e-mail to a general list
D) direct mail to a general list
E) no difference between e-mail and direct mail

Correct Answer:

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