Which of the following is true about customer relationship management (CRM)?
A)It relies on information produced through primary research.
B)Its aim is to maximize profit margins
C)Its aim is to increase the efficiency of each customer touchpoint.
D)Its aim is to maximize customer loyalty.
E)Most companies who first implemented CRM have greatly benefited from the results.

Question

Quizplus · Accepted Answer

The aim of customer relationship management (CRM) is to maximize customer loyalty by building strong relationships with customers and providing personalized experiences.

Which of the Following Is True About Customer Relationship Management