Which of the following statements about neuromarketing is false?
A)Neuromarketing measures brain activity to learn about consumer responses and feelings.
B)Well-known firms now hire neuromarketers.
C)Neuromarketing can be used to measure consumer involvement with a brand.
D)Responses provided by the use of neuromarketing are difficult to interpret.
E)Neuromarketing is regularly used as a stand-alone approach to consumer behaviour.

Question

Quizplus · Accepted Answer

Neuromarketing is often used in conjunction with other methods and research techniques, and is not typically used as a stand-alone approach to understanding consumer behavior.

Which of the Following Statements About Neuromarketing Is False