Which of the following strategies would a company most likely use to increase customer satisfaction?
A)decreasing variety of services offered
B)lengthening the supply chain
C)lowering prices or increasing its services
D)"firing" unprofitable customers
E)limiting experiences with a brand

Question

Quizplus · Accepted Answer

Lowering prices or increasing services is a common strategy to increase customer satisfaction as it enhances the value proposition offered to customers. This is likely to result in customers perceiving the product/service as more attractive and being more satisfied with the purchase.

Which of the Following Strategies Would a Company Most Likely