FedEx offers its customers fast and reliable package delivery. When FedEx customers weigh these aforementioned benefits against the monetary and psychic costs of using the service, they are acting upon ________.
A)loyalty
B)relationship marketing
C)customer-perceived value
D)social relationships
E)a societal marketing campaign

Question

Quizplus · Accepted Answer

Customer-perceived value refers to the customer's evaluation of the benefits received from a product or service, weighed against the costs associated with obtaining those benefits. In this scenario, customers are considering the benefits of fast and reliable package delivery from FedEx against the costs of using the service, and making a decision based on their perceived value.

FedEx Offers Its Customers Fast and Reliable Package Delivery