Amazon.com leverages relationships with its 35 million customers by offering them music, videos, gifts, toys, consumer electronics, and office products, among other product items. Based on previous purchase history, the company recommends related CDs, books, or videos that might be of interest. This helps Amazon.com capture a greater ________.
A)value proposition
B)customer ownership
C)share of customer
D)social network
E)customer base

Question

Quizplus · Accepted Answer

By recommending related products based on previous purchase history, Amazon.com is able to capture a greater share of the customer's overall spending, or share of customer.

AmazonCom Leverages Relationships with Its 35 Million Customers by Offering