Which of the following is the term for customers who make repeat purchases and tell others about their positive experiences with a product or service?
A)satisfied customers
B)customer evangelists
C)butterflies
D)full partners
E)social customers

Question

Quizplus · Accepted Answer

Customer evangelists are customers who are so satisfied with a product or service that they not only make repeat purchases but also actively promote it to others. Satisfied customers (A) may make repeat purchases but may not necessarily actively promote the product or service. Butterflies (C) are customers who make one-time purchases and are not likely to repeat. Full partners (D) refer to a collaborative relationship between two companies. Social customers (E) refer to customers who engage with a company through social media.

Which of the Following Is the Term for Customers Who