According to the authors, a highly profitable, short-term customer is a ________.
A)true friend
B)butterfly
C)stranger
D)barnacle
E)true believer

Name: According to the authors, a highly profitable, short-term customer is a ________. A)true friend B)butterfly C)stranger D)barnacle E)true believer
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Question

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The authors specifically mention "butterflies" as highly profitable, short-term customers who may make a big purchase but are not likely to maintain a long-term relationship with the company.

According to the Authors, a Highly Profitable, Short-Term Customer Is