Building and maintaining profitable value-laden relationships with satisfied customers of a company is called ________.
A)customer lifetime value
B)customer perceived value
C)customer relationship management
D)database marketing
E)societal marketing

Question

Quizplus · Accepted Answer

Building and maintaining profitable value-laden relationships with satisfied customers of a company is referred to as customer relationship management. Customer lifetime value is the monetary value a customer brings to a company over their lifetime, customer perceived value is the customer's evaluation of the benefits and costs of a product, and database marketing is using customer data to create targeted marketing campaigns. Societal marketing is a marketing approach that considers the larger societal impact of a company's marketing decisions.

Building and Maintaining Profitable Value-Laden Relationships with Satisfied Customers of a Company