One way local retailers can compensate for their smaller budgets and limited expertise is to take advantage of ________, which involves the national brand reimbursing the retailer for part or all of the advertising expenses.
A)dual advertising
B)co-branding
C)tie-in advertising
D)licensing
E)cooperative advertising

Question

Quizplus · Accepted Answer

Cooperative advertising involves the national brand sharing the cost of advertising with the local retailer. This allows the local retailer to leverage the larger brand's expertise and budget to advertise their products and services without having to incur the full cost themselves.

One Way Local Retailers Can Compensate for Their Smaller Budgets