Local retailers generally prefer ________ over ________.
A) promotional advertising; nonpromotional advertising
B) nonpromotional advertising; promotional advertising
C) reach; frequency
D) frequency; reach
E) institutional retail advertising; product retail advertising
Correct Answer:
Verified
Q18: The first strategic consideration in retail advertising
Q19: One way local retailers can compensate for
Q20: _ is about selling the brand of
Q21: Which of the following is NOT a
Q22: Free-distribution newspapers are known as _.
A)supplements
B)co-ops
C)vendor support
Q24: With respect to general business and trade
Q25: Which type of business-to-business advertising promotes a
Q26: With respect to general business and trade
Q27: Advertising directed at people who buy or
Q28: _ are advertising inserts furnished by retailers
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