What is the primary objective of retail advertising?
A)build store traffic
B)build store brand awareness
C)deliver sales promotion messages
D)establish a store brand that resonates with the local audience
E)sell a variety of products and brands by creating consumer understanding of items or services offered

Question

Quizplus · Accepted Answer

The primary objective of retail advertising is to build store traffic, or in other words, to bring more people into the store. This can lead to increased sales, but the main goal is to increase the number of potential customers who are exposed to the store and its offerings. Building brand awareness and delivering sales promotion messages are also important goals of retail advertising, but they serve the ultimate objective of bringing more people into the store. Establishing a store brand and creating consumer understanding of products and services are important, but they are not the primary objective of retail advertising.

What Is the Primary Objective of Retail Advertising