One goal of integration is ________,making all of the marketing communications work together so that the whole is greater than the sum of its parts.
A) localization
B) synergy
C) adaptation
D) development
E) standardization

Question

Quizplus · Accepted Answer

Integration is all about creating synergy between different marketing communications. This means ensuring that all channels, messages, and strategies work together seamlessly to create a more significant impact than if they were treated in isolation. Synergy allows marketers to maximize the effectiveness of their efforts and ultimately achieve greater success. Therefore, choice B (synergy) is the best answer.

One Goal of Integration Is ________,Making All of the Marketing