The cognitive component of an attitude is a person's mental image, understanding, and interpretation of a product.
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Q44: Factors that affect a person's values include
Q45: The cognitive component of an attitude involves
Q46: Values tend to be enduring and normally
Q47: The amount of time a consumer spends
Q48: In the purchase process, an external search
Q50: The level of involvement a consumer displays
Q51: Marketing communications are less effective in changing
Q52: The higher the perceived benefit a consumer
Q53: People with a high need for cognition
Q54: The cost of conducting an external search
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