
Values tend to be enduring and normally form during adulthood, but can be changed by a persuasive advertisement.
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Q41: The need for cognition is a personality
Q42: An individual with extensive knowledge of a
Q43: Most of the time, the consumer first
Q44: Factors that affect a person's values include
Q45: The cognitive component of an attitude involves
Q47: The amount of time a consumer spends
Q48: In the purchase process, an external search
Q49: The cognitive component of an attitude is
Q50: The level of involvement a consumer displays
Q51: Marketing communications are less effective in changing
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