
In the purchase process, an external search for information may begin due to dissatisfaction with the last purchase a consumer made.
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Q43: Most of the time, the consumer first
Q44: Factors that affect a person's values include
Q45: The cognitive component of an attitude involves
Q46: Values tend to be enduring and normally
Q47: The amount of time a consumer spends
Q49: The cognitive component of an attitude is
Q50: The level of involvement a consumer displays
Q51: Marketing communications are less effective in changing
Q52: The higher the perceived benefit a consumer
Q53: People with a high need for cognition
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