People with a high need for cognition will gather more information and spend more time searching for information prior to a purchase than individuals with a low need for cognition.

Question

Quizplus · Accepted Answer

People with a high need for cognition enjoy thinking and processing information, so they are more likely to gather more information and spend more time searching for information before making a purchase. In contrast, individuals with a low need for cognition may rely more on heuristics or gut feelings when making decisions.

People with a High Need for Cognition Will Gather More