What type of information search is a female customer engaged in when she scans the newspaper ads every day for new information on fashions, even though she isn't thinking of buying anything anytime soon?
A) prepurchase search
B) ongoing search
C) internal search
D) delayed search

Question

Quizplus · Accepted Answer

The female customer is engaged in ongoing search as she is consistently scanning newspaper ads for new information on fashions, even though she may not be thinking of making a purchase anytime soon. Ongoing search refers to the continuous search for information, even if it is not related to an immediate purchase.

What Type of Information Search Is a Female Customer Engaged