The higher the ________, the higher the level of product involvement as the consumer makes the decision.
A) trialability
B) observability
C) number of distribution channels
D) perceived risk

Question

Quizplus · Accepted Answer

Perceived risk refers to the consumer's belief about the consequences of a purchase decision. The higher the perceived risk, the higher the level of product involvement as the consumer makes the decision. This is because the consumer needs to carefully evaluate the product and its features to ensure that it meets their needs and preferences, and to minimize potential negative consequences. The other options (trialability, observability, and number of distribution channels) do not necessarily correlate with product involvement in the same way.

The Higher the ________, the Higher the Level of Product