________ are dimensions used to judge the merits of competing options.
A) Evoked sets
B) Evaluative criteria
C) Levels of abstraction
D) Category exemplars

Question

Quizplus · Accepted Answer

Evaluative criteria are dimensions used to judge the merits of competing options. Evoked sets refer to a group of products that come to a customer's mind when thinking about a specific category. Levels of abstraction refer to the degree of specificity or generality of a concept or idea. Category exemplars refer to products that are considered the best or most typical examples of a certain category.

________ Are Dimensions Used to Judge the Merits of Competing