A ________ rule means that a product with a low standing on one attribute cannot make up for this position by being better on another attribute.
A) noncompensatory decision
B) lexicographic
C) compensatory decision
D) conjunctive

Question

Quizplus · Accepted Answer

Noncompensatory decision rules do not allow for trade-offs between attributes, meaning that a product with a low standing on one attribute cannot make up for this position by being better on another attribute. Compensatory decision rules, on the other hand, do allow for trade-offs between attributes, so a product may be able to compensate for a low score on one attribute by performing well on another attribute. The lexicographic and conjunctive decision rules are both types of noncompensatory decision rules, but they do not specifically address the issue of trade-offs between attributes.

A ________ Rule Means That a Product with a Low