According to the theory called ________, a company can make money if it sells small amounts of items that only a few people want if the company sells enough different items.
A) feature creep
B) the long tail
C) Zipf's Law
D) neuromarketing

Question

Quizplus · Accepted Answer

This theory is known as "the long tail" and suggests that selling a larger variety of niche products can be profitable for a company, even if each individual product sells in smaller quantities. This is often seen in online marketplaces such as Amazon or Netflix, where there is a wide variety of items available, including niche or obscure products.

According to the Theory Called ________, a Company Can Make