A mental or problem-solving shortcut to make a purchase decision is called a(n) ________.
A) determinant
B) detail rule
C) heuristic
D) experience rule

Question

Quizplus · Accepted Answer

A heuristic is a mental shortcut or rule-of-thumb that helps consumers simplify their decision-making process. It allows consumers to make a quick decision without having to go through a lengthy evaluation of all the product features and benefits. Determinants, detail rules, and experience rules are not commonly used terms in the consumer decision-making process.

A Mental or Problem-Solving Shortcut to Make a Purchase Decision