The envelope in direct mail advertising must functions like
A) the middle in television commercials
B) the end section of television commercials
C) a story board
D) the copy of a print ad
E) the headline in print advertising

Question

Quizplus · Accepted Answer

The envelope in direct mail advertising serves the same purpose as the headline in print advertising. It must capture the attention of the recipient and convince them to read further into the piece. The envelope often contains the most important message of the direct mail piece, just like the headline is the most important element of a print ad.

The Envelope in Direct Mail Advertising Must Functions Like