Billboard advertising is more successful if
A) all the space is utilized to deliver high levels of detail about a product
B) it is considered the main medium of advertising, where other forms like television and radio are used to complement the billboard message
C) the imagery is bold and simple and can be seen as far as 200 meters away
D) images are limited to only one or two complementary colours

Question

Quizplus · Accepted Answer

Billboard advertising needs to be easily visible from a distance, so the imagery needs to be bold and simple to attract attention. The recommended distance is up to 200 meters away. Utilizing simple imagery is more effective than including high levels of detail or limiting the color palette to one or two complementary colors. While billboards can be the main medium of advertising, it is often more effective to use them in conjunction with other forms like television and radio to create a cohesive message.

Billboard Advertising Is More Successful If