Simplicity is the key to good advertising. The key to good outdoor advertising is
A) multiple illustrations
B) lots of white space
C) telegraphic simplicity
D) photography
E) reason-why copy

Question

Quizplus · Accepted Answer

Outdoor advertising is meant to grab the attention of people on the go. Therefore, telegraphic simplicity is the best choice as it conveys the message in a clear and concise manner that can be quickly understood by passersby. Multiple illustrations, lots of white space, and reason-why copy may not attract attention or could be confusing when viewed at a distance or in a moving vehicle. While photography can be eye-catching, it may not be as effective as telegraphic simplicity in conveying the intended message.

Simplicity Is the Key to Good Advertising