Point-of-purchase advertising
A) promises a reward
B) presents the selling proposition logically
C) encourages impulse buying and last-minute choices
D) invites the reader into the scene
E) encourages comparison shopping

Question

Quizplus · Accepted Answer

Point-of-purchase advertising is designed to encourage impulse buying and last-minute choices by presenting a product or offering a special deal or promotion right at the point where the customer is making their purchase decision.

Point-Of-Purchase Advertising