Brand anthropomorphism is a strategy for creating a brand personality in the minds of consumers.

Name: Brand anthropomorphism is a strategy for creating a brand personality in the minds of consumers.
Brand: Quizplus
Rating: 4.8 (36 reviews)

Question

Quizplus · Accepted Answer

Brand anthropomorphism involves attributing human-like characteristics, values, and traits to a brand. This strategy helps to portray the brand as relatable, trustworthy, and likable, and can help to establish an emotional connection with consumers.

Brand Anthropomorphism Is a Strategy for Creating a Brand Personality