Which of the following is true of perceptual maps?
A) They are only used during the new product development process.
B) They are the most effective method for predicting product success.
C) They identify consumer shopping preferences in terms of retail and nonretail locations.
D) They are not useful in business-to-business marketing.
E) They cannot be created without consumer research.

Question

Quizplus · Accepted Answer

Perceptual maps require consumer research to understand how consumers perceive different brands in the market. Without consumer research, it is impossible to create an accurate and effective perceptual map. The other options are incorrect as perceptual maps are not limited to new product development, are not the most effective method for predicting product success, can be used to identify consumer preferences beyond shopping locations, and can also be used in business-to-business marketing.

Which of the Following Is True of Perceptual Maps