Saturn is "a different kind of company, different kind of a car;" the Hummer is "like nothing else." These statements indicate a firm's ________.
A) product portfolio
B) target markets
C) positioning
D) brand anthropomorphism
E) segmentation

Question

Quizplus · Accepted Answer

These statements are examples of a firm's positioning strategy, which seeks to establish a distinct image or identity for a product or brand in the minds of consumers.

Saturn Is "A Different Kind of Company, Different Kind of a Car;