The first step in developing a positioning strategy is to ________.
A) set the marketing communications budget
B) identify segmentation variables
C) analyze competitors' positions in the marketplace
D) describe a product with a competitive advantage
E) create target markets

Question

Quizplus · Accepted Answer

Analyzing competitors' positions in the marketplace is crucial as it helps in understanding the competitive landscape, identifying gaps or opportunities, and determining how a product or service can be uniquely positioned to meet customer needs and stand out from competitors.

The First Step in Developing a Positioning Strategy Is to ________