The last step in developing a positioning strategy is to ________.
A) evaluate responses and modify as needed
B) identify segmentation variables
C) analyze the competitors' positions in the marketplace
D) describe a product with a competitive advantage
E) finalize the marketing mix

Question

Quizplus · Accepted Answer

After developing a positioning strategy, it is important to evaluate responses from the targeted segment and modify the strategy accordingly. This ensures that the positioning strategy is effective in reaching and resonating with the intended audience.

The Last Step in Developing a Positioning Strategy Is to ________