The Wright Bros. Collection is a catalog retailer that sells clothing and collectibles to aviation enthusiasts. Its ________ might be men and women between the ages of 25 and 55 who are risk takers. They belong to organizations such as the American Legion, the VFW, and the National Rifle Association of America. They are either pilots themselves or have close ties to a pilot. They prefer camping to taking a luxury cruise. Annually, they spend $900 on items purchased from catalogs.
A) value analysis
B) customer potential assessment
C) segment profile
D) internal market audit
E) brand personality

Question

Quizplus · Accepted Answer

The description given is a clear example of a segment profile, which identifies the characteristics and preferences of a specific group of consumers that a business wants to target. It includes demographic information (age, gender), psychographic information (belonging to certain organizations, preferring camping), and purchasing behavior (annual spending on catalogs).