When marketers at P&G selected Generation Y, a demographic that includes college students, as an untapped group of potential customers for their Febreze line of products, they were executing which of the following?
A) market segmenting
B) undifferentiated targeting
C) differentiation
D) targeting
E) positioning

Question

Quizplus · Accepted Answer

The marketers at P&G are executing targeting, which involves selecting a specific group of potential customers to focus marketing efforts on. They have identified Generation Y, specifically college students, as their target market for Febreze.

When Marketers at P&G Selected Generation Y, a Demographic That